Lincoln Educational Services Corporation is a leading and diversified for-profit provider of career-oriented post-secondary education. Lincoln offers recent high school graduates and working adults degree and diploma programs in five areas of study: automotive technology, health sciences, skilled trades, business and information technology and hospitality services.

Most schools and colleges use career fairs and open houses as their main tactic for student recruitment. With people’s lives busier than ever, Lincoln Tech was facing what many schools are challenged with – that prospective students just do not have the time anymore to take a whole day off to visit an open house at a school of their interest. So, Lincoln Tech wanted to step up its ability to connect with the “on-the-go, time strapped student prospects” in an effective way to generate qualified leads without requiring the need for them to physically attend an open house at one of the many campuses.

The Solution: Build an Online Virtual “Open House” Working with Lincoln Tech, HOT 97 and 101.9 RXP created a robust online and video micro-site that was populated with custom produced videos for each school discipline including specially designed layouts that presented class descriptions and audio v/o’s. Each component helped to virtually bring to life the experience of an interactive open house at Lincoln Tech. Every interaction was designed to be personal, engaging, and meaningful. As a result, the leads generated for Lincoln Tech were extremely well-qualified and timely. To kick off the virtual tour, HOT 97 and RXP promoted it with 2 weeks of on-air media, social postings on Facebook and Twitter as well as targeted email blasts to our student databases with a message for prospective students to tune into the Lincoln Tech Virtual Tour on a specified date and time. Listeners who participated in the tour during that specific time were all entered to win $500 in free school supplies to kick off their education.

The results: Within 4 hours of the “scheduled” virtual tour HOT 97 and 101.9 RXP had over delivered on the client’s lead generation quota by 300% For Lincoln Tech, this meant that they achieved more qualified leads in one day then they would typically average in one month. Combining radio and mobile media with the power of our online digital platforms at www.hot97.com and www.1019rxp.com helped truly deliver on a tangible ROI to our client.

“Out of all the radio stations Lincoln Tech has worked with in conjunction with generating student registrations, HOT 97 and 101.9 RXP were the only stations in the US that created a virtual open house tour for us,” says Tawana Matthews, Senior Marketing Manager, Lincoln Education Services. “No other station in the US delivered that for us. We felt this solution delivered amazing results and not only served to show we value those on-the-go students with precious time, it provided us a new way to harness the power of radio’s digital and video capabilities to over deliver on our lead generating expectations from our media vendors.”