NEW YORK MARKET RADIO INNOVATIONS - 4th QTR. 2011
headline news
The Power of New York Metro Weekend Radio
If weekends aren’t playing a significant role in your radio advertising campaigns, you are missing a tremendous opportunity to reach your target consumers as they prepare to make purchasing decisions. There’s no better time than on the weekend to reach New Yorkers who are doing their grocery shopping, eating at restaurants, deciding what to do and where to go with their families, working on home improvements, and so many other weekend activities that result in a purchase or expenditure.
If weekends aren’t playing a significant role in your radio advertising campaigns, you are missing a tremendous opportunity to reach your target consumers as they prepare to make purchasing decisions. There’s no better time than on the weekend to reach New Yorkers who are doing their grocery shopping, eating at restaurants, deciding what to do and where to go with their families, working on home improvements, and so many other weekend activities that result in a purchase or expenditure.
In the New York metropolitan area, weekend listening levels to radio rival or exceed listening during radio’s biggest weekday hours.
All audience data in this article are based on Arbitron PPM, New York Metro, October 2010 through September 2011 (13-survey average).
The Weekend Attracts a Higher Percentage of a Station’s Audience than the Major Weekday Dayparts
For New Yorkers, the radio is on as they go about their weekend activities. As a matter of fact, on average, a higher percentage of a station’s cume tunes in on the weekend (Saturday-Sunday 6A-Mid) than during any of the major weekday dayparts!
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All audience data in this article are based on Arbitron PPM, New York Metro, October 2010 through September 2011 (13-survey average).
The Weekend Attracts a Higher Percentage of a Station’s Audience than the Major Weekday Dayparts
For New Yorkers, the radio is on as they go about their weekend activities. As a matter of fact, on average, a higher percentage of a station’s cume tunes in on the weekend (Saturday-Sunday 6A-Mid) than during any of the major weekday dayparts!
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FIAT Teams Up with CBS RADIO New York and Explores “Alternate Routes”
FIAT Brand launches storytelling series in the form of two minute vignettes on CBS RADIO New York stations WCBS NEWSRADIO 880, WCBS-FM 101.1 and WWFS/FRESH 102.7.
The FIAT Brand recently launched a new storytelling campaign designed for radio and the brand’s Facebook page. The new campaign, “Alternate Routes,” features everyday people telling their unique story in two-minute audio vignettes broadcast on-air and online via CBS RADIO New York radio stations WCBS NEWSRADIO 880, WCBS-FM 101.1 and WWFS/FRESH 102.7. The radio campaign began on November 1st and accompanying video can be viewed on the FIAT Brand Facebook page (www.facebook.com/fiatusa).
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updates
PEOPLE ON THE MOVE
CBS RADIO NY announced the hiring of Sheila Kirby for the newly created position of Senior Vice President, Sales Training and Development from Senior Vice President, Professional Development for the Radio Advertising Bureau. Neil Salvage also joins the group to head of Digital Sales from Executive Vice President, Advertising for CityGrid Media.
Clear Channel Radio New York names Monty Ross Director of Marketing and Promotions. Ross was previously the Vice President of Marketing at Time Warner Cable Media Sales.
Alex Roman has been named new Director of Integrated Technologies for Emmis NY from Director of Engineering, WABC/WPLJ, New York.
CBS RADIO NY announced the hiring of Sheila Kirby for the newly created position of Senior Vice President, Sales Training and Development from Senior Vice President, Professional Development for the Radio Advertising Bureau. Neil Salvage also joins the group to head of Digital Sales from Executive Vice President, Advertising for CityGrid Media.
Clear Channel Radio New York names Monty Ross Director of Marketing and Promotions. Ross was previously the Vice President of Marketing at Time Warner Cable Media Sales.
Alex Roman has been named new Director of Integrated Technologies for Emmis NY from Director of Engineering, WABC/WPLJ, New York.
MEMBER ACTIVITY
Spanish Broadcasting System, Inc. (SBS) in New York, Chicago and the San Francisco Bay area, conducted fundraising Radiothons benefiting local children’s hospitals recently resulting in over a million dollars raised in donations and pledges for the Children’s Miracle Network hospitals. In New York, $245,583 was pledged or donated by 93.1FM Amor WPAT listeners to benefit three area hospitals in the tri-state area of New York, New Jersey and Connecticut: Maria Fareri Children’s Hospital in Westchester, Children's Specialized Hospital in New Jersey and Cohen Children's Hospital in Long Island.
iHeartRadio launches in select Toyota Entune™ multimedia systems in the 2012 Camry and Prius v. iHeartRadio’s integration in Entune allows drivers access to more than 800 of the nation’s most popular broadcast and digital-only stations on the road.
Spanish Broadcasting System, Inc. (SBS) in New York, Chicago and the San Francisco Bay area, conducted fundraising Radiothons benefiting local children’s hospitals recently resulting in over a million dollars raised in donations and pledges for the Children’s Miracle Network hospitals. In New York, $245,583 was pledged or donated by 93.1FM Amor WPAT listeners to benefit three area hospitals in the tri-state area of New York, New Jersey and Connecticut: Maria Fareri Children’s Hospital in Westchester, Children's Specialized Hospital in New Jersey and Cohen Children's Hospital in Long Island.
iHeartRadio launches in select Toyota Entune™ multimedia systems in the 2012 Camry and Prius v. iHeartRadio’s integration in Entune allows drivers access to more than 800 of the nation’s most popular broadcast and digital-only stations on the road.
New York Market Radio Association - 125 West 55th Street, 21st Floor - New York, NY 10019 - Tel: 646.254.4493 - Fax: 646.254.4498
Deborah Beagan, Executive Director - Tel: 646.254.4493 - E-Mail: DB@NYMRAD.org